Last spring, the City council approved a proposal by Vesta Energy Ltd. (‘Vesta’ or ‘Vesta Energy’) to acquire exclusive naming rights to the Eastside Recreation Area, creating the Vesta Energy Fish and Fish Park.
Vesta’s confirmed bid is $17,500 per year for seven years, with an option to renew until the contract closes.
A grand opening was held on Sept. 29 to celebrate the partnership and welcomed city officials, Vesta representatives and a few furry friends.
“Lacombe City council is very excited to have a proven local business like Vesta Energy take on the naming rights of the Eastside Recreation District,” said Mayor Grant Creasy. “Vesta’s commitment to local communities is commendable, and I know Lacombe dog owners, fish and game enthusiasts, and outdoor enthusiasts of all kinds will enjoy Vesta Energy Fish & Fetch Park for years to come.”
The park is open throughout the summer and includes a fully fenced dog park with agility equipment, sunlight, drinking water, dedicated parking and a small dog area.
Adjacent to the new dog park, the Lacombe Fish & Game Association has improved the west pond area, including a new aerator, casting docks, and a footbridge that improves overall park access and functionality.
“Vesta Energy is pleased to participate in the Eastside Recreation Area development project,” said Mark Lansing, Vesta’s Vice President of HSE and Sustainability.
“Supporting the development of community outdoor activity space fits perfectly with our sponsorship platform, which aims to support and enrich the local communities in which we operate. We look forward to the opening and use of Vesta Energy Fish & Fetch Park, Lacombe’s newest recreation area.”
The agreement is in line with the council’s strategic plan to seek innovative opportunities for sponsorship and advertising on city-owned equipment and infrastructure for the city administration, and to identify alternative sources of revenue to help keep taxes below annual inflation.